“Booming Sanitizer Market proved to be a Bright Spot of Covid-19”

With this heart-wrenching ‘Covid-19’ situation worldwide, business sectors is experiencing ruination. Covid cases have proliferated since past few months. The government has enforced strict lockdown measures to cope up with this pandemic and hence all the business sectors have been suffering.

As we all know, there are some guidelines issued in public interest regarding the use of masks and Sanitizers amid this situation. With this, the demand of Sanitizers is shooting up immensely, which has proven to be a ‘bright spot’ of Covid-19 for business firms.If we look at the statistics, Indian hand sanitizer market has touched Rs. 43 crore in March from Rs. 10 crore, a year ago. Industry experts told, the demand is expected to grow at an annual rate of 10-15% over next 5 years.

Major players who use to dominate this market before were:

  • Dettol from Reckitt Benckiser
  • Savlon from ITC
  • Lifebuoy from HUL
  • FMCG’s like Godrej consumers, Himalaya drug company, etc.

New entrants in this sector due to Covid outbreak are:

  • Dabur India Ltd.
  • Marico Ltd.
  • Emami Ltd.
  • Jyothy Laboratories Ltd.
  • Cavin Kare under CHIK, Nyle and Raaga, etc.

Sanitizer  market has experienced multifold surge as “Sanitization is Need of the Hour”. Bollywood Actor  ‘Salman Khan’ has also introduced hand sanitizer under his newly launched personal care brand named ‘FRSH’. On twitter, he shared a video launching his brand and said, “it is very essential to do sanitization”.

At this disconsolate time of Covid-19, when every business either big or small is suffering, substantial need for sanitization has given vivacious hopes to the business sector.

Deepali Aggarwal

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